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The game of silly creations
& sillier arguments!

It’s Alive! is a ridiculous party game where you create silly characters and then pitch them for silly situations. Who would make the best bodyguard? Will it be Hank the hanger or Penny the pen? Use your character’s traits to build its personality and prove it’s the best!

Who’s the grooviest dance partner?

1. create your partner!

First, everyone creates a character from objects in their surroundings using the googly eye stickers and introduces them to one another!

2. judge draws a target!

The judge for the round draws a card with the round's target and spends up to a minute to build on the scenario. In this case, how will the assassin attack?

3. pitch your partner!

Each player then pitches up to a minute to explain why their character best suits the judge's! After everyone's pitched, there's one more chaotic minute for free debate!

4. judge decides!

The judge chooses their favourite character and awards the player with the round's card as a point. The judge rotates for the next round and the game continues!

We’re super excited to launch on Kickstarter later this year and we want to keep you posted once we’re live!

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It’s Alive! is designed by Studio PLAYFOOL. Based in Tokyo and London, we create award-winning products and experiences that cultivate play and creativity.

Got questions? Say hi!